Businesses need to connect the needs and interests of their target audience. An easy and free way to get ahead of your competition is by continuously obtaining Google reviews. This helps businesses promote trust, credibility and increases search engine visibility. It also improves business rankings and performance and can lead to the potential for increased ROI with sales.
The benefits of Google reviews are endless. Let’s get started!
I’m going to show you how easily you can increase your customer conversions rates using Google reviews with:
- Five major advantages to get your business noticed
- An easy cost-effective method to market your business
- How to quickly boost your business’ credibility
- The secret to measuring your performance
- A simple way to further your business rankings
- The best way to gain traffic from organic search results
You can easily implement these 5 major advantages today.
Online Exposure
It’s essential that every business builds web presence to gain exposure. With countless consumers surfing the web, it’s important to have multiple channels to boost your exposure online and start building a web presence—fast! In order to be successful, people need to know you exist. By creating web presence, it enables consumers to quickly find your business and learn what you have to offer.
Brand Trust
Consumers love reading reviews before to committing whole heartedly to a product or service. The consumers’ decision is based on quality, customer satisfaction and experiences. They wade through reviews to validate their intent to purchase by comparing customers who have purchased and used, or had experience with, the product or service. Generating positive feedback is a key element in building your brands trust.
Customer Feedback
Google reviews will help you gauge your business’ strength and weakness. Gaining measureable insight helps identify what you are doing right (or wrong), how to improve, how to meet customers’ expectations and how to foster a positive experience.
Click-through Rates (CTR)
Click-through rates can help gauge how well your business is performing and how it’s contributing to your success. A collection of positive reviews entices people to visit the link to your website resulting in a significantly higher CTR and the potential for increased sales.
Local Search Engine Optimization (SEO)
Expanding your local SEO with Google reviews will increase your visibility in the search engine’s “natural”, “organic”, or “earned” results. Google’s algorithm is driven by marketing tactics and primarily based on relevance, distance, and prominence. Businesses with multiple reviews have a tendency to be listed first in local searches.
So there you have it! Google reviews increase your conversions rates by creating a connection with your consumers. It’s the easiest way to get noticed and qualified online. The Google review stars listed in the search engine results page help direct traffic to your website. Also, advertising your Google star rating on your website encourages consumers to make a purchase.
Just remember it’s vital that you respond to your consumer reviews to show that your business cares about personal experiences. Engaging your audience will encourage more positive feedback and increased brand loyalty.
Extra Resources from Google to Get You Started
Free Marketing Kit
Google offers businesses a free marketing kit which includes stickers, posters, social posts, and more. To access these resources, visit https://marketingkit.withgoogle.com/intl/en-CA/r/CA
How to Add a Rating or Review:
- On your computer, sign in to Google Maps.
- Search for a business.
- On the left, scroll and click “Write a review”.
- To add a rating (score the business), click the stars.
- Start writing your review.
Unfortunately, not all reviews are fair and in some cases, they can be fake or inappropriate. There is a way to request that Google remove the review in question. Google will take down the review if they are labelled as inaccurate or if they violate Google’s review policies.
How to Report a Review:
- On your computer, open Google Maps.
- Find the review that violates Google’s review policies.
- Next to the review, click “More :>” and then Flag as inappropriate.
- Select the reason you want to report the review.
I hope you enjoyed these 5 major advantages that increase your customer conversions rates.
What’s the #1 tip from this post that you want to try first? Or maybe you have a question about something you read.
Either way, let me know by dropping a comment below right now.